Brand Terms

Make your AI sound like your brand—every time.

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🧠 What Are Brand Terms?

Terms is your brand’s dictionary inside the AI Knowledge Base. Use it to guide your team and AI on:

• ✅ Approved words (platform instead of tool)

• 🚫 Don’t use terms (cutting-edge, leverage)

• ⚠️ Use carefully phrases (fine with context)

• ⏳ Pending entries (need admin approval)

Together with Brand Voice, Style Guide, and Reference Docs, Terms ensures your content sounds on-brand, consistent, and confident.

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➕ How To Add a Term

1. Go to AI Knowledge Base > Terms

2. Click Add Term

3. Fill in the word or phrase

4. Choose a rule:

   • ✅ Approved

   • 🚫 Don’t use

   • ⚠️ Use carefully

   • ⏳ Pending (visible if you're not an admin)

5. (Optional) Add:

   • A description or usage examples

   • Tags to group and organize

🛑 Pending terms won’t take effect until approved by an admin.

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✍️ How To Use Terms While Writing

Frase auto-checks your content using Governance.

1. Open or start a document

2. In the upper right corner, click Governance

3. See real-time feedback for:

   • ❌ Banned terms

   • ✨ Tone and voice issues

   • 📝 Style mismatches

4. Update your content to stay on brand with ease.

✅ Instant feedback means fewer edits—and more confident content.