How to Research your Competitors

Summary:

Why Researching Competition with Frase Matters

Understanding your competitors is crucial for improving your content’s performance. Frase streamlines the research process by pulling in essential data, making it easy to compare and optimize your content against top-performing competitors. This guide will show you how to leverage Frase’s features to gain insights and stay ahead.

1. Start with a Great Search Query:

   • Open a new document, enter a relevant query, and process it to start researching.

2. SERP Panel Overview:

   • People Also Ask Section: Add Google’s suggested questions as FAQs or headings.

   • Generate Content Brief: Quickly create a comprehensive content brief for your topic.

   • Customize Search Results: Add or remove specific URLs to refine your comparison.

3. Analyzing Competitors:

   • View important metrics like word count, backlinks, and domain authority for each URL.

   • Extract and paste competitor headings or content directly into your editor.

4. Outline & Optimization:

   • Explore competitor outlines in the "Outline" tab for inspiration.

   • Find recommended topics and clusters under the "Optimize" tab to enhance your content.

5. Backlink Research:

   • Check the backlinks your competitors are using under the "Links" tab to strengthen your strategy.

By using these steps, Frase helps you quickly gather and apply competitive insights, improving your content quality and SEO ranking with less effort.