Frase
Frase
  • The Basics
    • What is Frase?
    • The Home Dashboard
    • Creating your first Document
    • Collaborating with your team
  • Researching, Outlining, and Briefing
    • How to Research your Competitors
    • Advanced SERP analysis
    • Creating an Outline
    • Content Briefs 3 Ways
  • Writing
    • What is a rank-ready document?
    • Writing in The Editor
    • Using AI tools for Short Form Content
  • Optimizing
    • Optimizing Content with Frase
    • What is my topic score?
  • Analyzing Content Performance
    • Using the Content Analytics Tool
  • Knowledge Hub
    • Brand Voice
  • Account
    • Document Folders
    • Team Management
    • What's Included in the Frase Add-on?
  • Integrations
    • The Wordpress Plugin
    • The Google Docs Plugin
    • The Chrome Extension
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On this page
  • Who Is Frase For?
  • Key Features of Frase
  1. The Basics

What is Frase?

NextThe Home Dashboard

Last updated 7 months ago

Creating generic content is easy, but creating quality, original content that drives real results is much harder.

Frase helps content creators produce impactful work by leveraging internal company knowledge, intuitive SEO tools, and AI. With Frase, you can create content that both search engines and your audience will love—without needing the help of an army of marketers and SEO's.

Who Is Frase For?

Full Stack Marketers: Frase provides a powerful tool for both writing and SEO, enabling full stack marketers to create high-performing content without needing deep SEO expertise.

Enterprise Marketing Teams: Frase streamlines collaboration and scaling, making it easy for large marketing teams to manage and optimize content projects efficiently.

Agencies: Frase empowers agencies to leverage SERP research and create compelling, high-quality content for their clients, without needing to be subject matter experts.

Key Features of Frase

1. SERP Analysis for Deep Research of Search Competitors Frase helps you conduct in-depth research by analyzing top-ranking competitors directly from the SERP, giving you insights into what’s working in your niche and how to tailor your content to perform better.

2. Automatic Outlining and Briefing Tools Frase provides automatic outlining and content brief generation tools that streamline the planning phase. With AI-driven suggestions, you can quickly create structured, well-organized outlines to guide your writing process.

3. Real-Time Content Optimization Tools Using a powerful topic scoring algorithm, Frase enables real-time content optimization, ensuring that your content is aligned with SEO best practices and ranks well against competitors.

4. Automatic SEO Article Generation via the AI Wizard Frase’s AI wizard allows you to generate entire SEO-optimized articles automatically, leveraging AI to save time while producing high-quality, ready-to-publish content.

The Frase Team is a small but mighty group of engineers, product folks, and customer success managers.