Using the Content Analytics Tool

What is Frase SEO Analytics? Frase’s SEO Analytics tab integrates with your Google Search Console to provide valuable insights into your website's performance. It helps you identify ranking opportunities, track queries and page rankings, and monitor key metrics for content optimization.

How to Utilize the SEO Analytics Tab:

1. Connect Google Search Console: To start, click the "SEO Analytics" tab in the left-hand menu and sign in to your Google Search Console account. Note that on the Basic plan, SEO Analytics is limited to one domain, while the Team plan supports unlimited domains.

2. Analyze Performance Metrics: Once connected, you’ll see a month-by-month graph of key metrics such as impressions, clicks, and average position. You can easily switch between metrics using the dropdown menu at the top of the page.

3. Query and Page Data: Use the Queries tab to see the specific search terms your domain is ranking for. The Pages tab shows which pages are ranking for those queries. Both views allow you to filter and focus on specific queries or pages for deeper analysis.

4. Ranking Statuses: The most powerful feature is the ranking status filter, where you can sort your data by categories such as:

   • Opportunity: Pages or queries ranking between positions 10 and 50, with growing impressions.

   • Decay: Pages or queries losing rankings, with decreasing clicks, helping you prioritize where to focus your optimization efforts.

5. Download Reports: Need to share this data with clients or your team? Easily export the data as an Excel report by clicking the "Download Report" button.

6. Optimize Content in Frase: To further optimize a specific page, you can create a new Frase document directly from the SEO Analytics tab. Just click the plus icon next to the page, create the document, and start optimizing it based on Google search results.

Explore Insights, Optimize Faster Frase’s SEO Analytics, in conjunction with Google Search Console, helps you uncover opportunities and monitor your site’s health to ensure your content stays competitive.