Content opportunities
🚀 Getting Started
1. Connect Your Google Search Console
When you first open the Content Opportunities tab, you’ll be prompted to connect your Google Search Console (GSC) account.
This connection is essential—it allows Frase to access your website’s performance data.
2. Choose Your Domain
Use the Domain dropdown at the top to switch between your connected domains.
This makes it easy to manage multiple websites in one place.
3. Set Your Date Range
Adjust the date range filter below the domain dropdown to analyze performance over specific periods.
Quickly switch between weekly, monthly, or custom timeframes.
4. Download Reports
Click the "Download Report" button to export your Content Opportunities data.
Use these reports for offline analysis, team sharing, or client presentations.
📊 Analyzing Your Dashboard
1. View the Summary
Click the "Summary" button for a high-level overview of your website’s performance.
See quick insights, recommended focus areas, and an overall performance score.
2. Customize Your Graphs
Switch between metrics such as Clicks, Impressions, Click-Through Rate (CTR), and Position.
Below each metric, see the actual value for the selected period and how it has changed.
3. Understand Key Sections
🔎 Needs Attention
Highlights pages experiencing decay—those losing rankings and clicks.
Prioritize these pages for immediate optimization.
📈 Optimize Content
Lists pages with growth potential—these are "quick wins."
Focus on these pages to boost impressions and clicks.
📝 Create Content
Identifies new content opportunities based on popular queries.
Expand your strategy by targeting these content gaps.
📧 Setting Up Content Notifications
Stay proactive with Content Notifications, a weekly digest email that keeps you updated.
Go to "Settings" and customize your notification preferences:
Choose your preferred day and time for receiving the email.
Get insights on decaying content and new content ideas without logging in.
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