Frase
Frase
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  • Analyzing Content Performance
    • Using the Content Analytics Tool
  • Content opportunities
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  • 🚀 Getting Started
  • 📊 Analyzing Your Dashboard
  • 📧 Setting Up Content Notifications

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Content opportunities

PreviousUsing the Content Analytics ToolNextBrand Voice

Last updated 11 days ago

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🚀 Getting Started

1. Connect Your Google Search Console

  • When you first open the Content Opportunities tab, you’ll be prompted to connect your Google Search Console (GSC) account.

  • This connection is essential—it allows Frase to access your website’s performance data.

2. Choose Your Domain

  • Use the Domain dropdown at the top to switch between your connected domains.

  • This makes it easy to manage multiple websites in one place.

3. Set Your Date Range

  • Adjust the date range filter below the domain dropdown to analyze performance over specific periods.

  • Quickly switch between weekly, monthly, or custom timeframes.

4. Download Reports

  • Click the "Download Report" button to export your Content Opportunities data.

  • Use these reports for offline analysis, team sharing, or client presentations.

📊 Analyzing Your Dashboard

1. View the Summary

  • Click the "Summary" button for a high-level overview of your website’s performance.

  • See quick insights, recommended focus areas, and an overall performance score.

2. Customize Your Graphs

  • Switch between metrics such as Clicks, Impressions, Click-Through Rate (CTR), and Position.

  • Below each metric, see the actual value for the selected period and how it has changed.

3. Understand Key Sections

🔎 Needs Attention

  • Highlights pages experiencing decay—those losing rankings and clicks.

  • Prioritize these pages for immediate optimization.

📈 Optimize Content

  • Lists pages with growth potential—these are "quick wins."

  • Focus on these pages to boost impressions and clicks.

📝 Create Content

  • Identifies new content opportunities based on popular queries.

  • Expand your strategy by targeting these content gaps.

📧 Setting Up Content Notifications

  • Stay proactive with Content Notifications, a weekly digest email that keeps you updated.

  • Go to "Settings" and customize your notification preferences:

    • Choose your preferred day and time for receiving the email.

    • Get insights on decaying content and new content ideas without logging in.