Brand Voice

How to Set Up and Use Brand Voice in Frase

1. Create a New Voice:

• Go to the "Knowledge Hub" and click on the "+ New Voice" button.

• You’ll have two options:

  • Analyze Text: Automatically define your brand voice based on existing text.

  • Custom Voice: Manually set your brand voice levels.

2. Define Your Brand Voice:

Option 1: Analyze Text for Brand Voice

1. Paste your text into the provided field and click "Analyze."

2. Frase will automatically detect your brand voice levels:

   • Formality: Adjust how formal or informal the tone of your content should be.

   • Politeness: Adjust how polite or direct the tone of your content should be.

   • Emotion: Adjust how emotional or neutral the tone of your content should be.

   • Assertiveness: Adjust how assertive or passive the tone of your content should be.

3. Set a name, target audience, description, and preview the generation before you save.

Option 2: Create a Custom Voice

• Manually adjust the voice settings (Formality, Assertiveness, Emotion, and Politeness) to fit your brand style.

3. Apply Your Brand Voice:

Option 1: In the editor

• In any document, place your cursor and press the spacebar, or highlight existing text.

• Select the brand voice you'd like to use from the right side of the in-line writer.

• Your text will automatically adopt the selected voice style.

Option 2: In a Rank-Ready Document

• Create a rank-ready document and go to the tone of voice section

• Select the brand voice you'd like to use from the dropdown menu

• Complete the generation and see your fully optimized draft in your brand voice