Brand Voice

How to Set Up and Use Brand Voice in Frase

1. Create a New Voice:

  • Go to the "Knowledge Hub" and click on the "+ New Voice" button.

  • You’ll have two options:

    • Analyze Text: Automatically define your brand voice based on existing text.

    • Custom Voice: Manually set your brand voice levels.

2. Define Your Brand Voice:

Option 1: Analyze Text for Brand Voice

  1. Paste your text into the provided field and click "Analyze."

  2. Frase will automatically detect your brand voice levels:

    • Formality: Adjust how formal or informal the tone of your content should be.

    • Politeness: Adjust how polite or direct the tone of your content should be.

    • Emotion: Adjust how emotional or neutral the tone of your content should be.

    • Assertiveness: Adjust how assertive or passive the tone of your content should be.

  3. Set a name, target audience, description, and preview the generation before you save.

Option 2: Create a Custom Voice

  • Manually adjust the voice settings (Formality, Assertiveness, Emotion, and Politeness) to fit your brand style.

3. Apply Your Brand Voice:

Option 1: In the editor

  • In any document, place your cursor and press the spacebar, or highlight existing text.

  • Select the brand voice you'd like to use from the right side of the in-line writer.

  • Your text will automatically adopt the selected voice style.

Option 2: In a Rank-Ready Document

  • Create a rank-ready document and go to the tone of voice section

  • Select the brand voice you'd like to use from the dropdown menu

  • Complete the generation and see your fully optimized draft in your brand voice

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