Frase
Frase
  • The Basics
    • What is Frase?
    • The Home Dashboard
    • Creating your first Document
    • Collaborating with your team
  • Researching, Outlining, and Briefing
    • How to Research your Competitors
    • Advanced SERP analysis
    • Creating an Outline
    • Content Briefs 3 Ways
  • Writing
    • What is a rank-ready document?
    • Writing in The Editor
    • Using AI tools for Short Form Content
  • Optimizing
    • Optimizing Content with Frase
    • What is my topic score?
  • Analyzing Content Performance
    • Using the Content Analytics Tool
  • Knowledge Hub
    • Brand Voice
  • Account
    • Document Folders
    • Team Management
    • What's Included in the Frase Add-on?
  • Integrations
    • The Wordpress Plugin
    • The Google Docs Plugin
    • The Chrome Extension
Powered by GitBook
On this page
  1. Knowledge Hub

Brand Voice

PreviousUsing the Content Analytics ToolNextDocument Folders

Last updated 4 days ago

How to Set Up and Use Brand Voice in Frase

1. Create a New Voice:

  • Go to the "Knowledge Hub" and click on the "+ New Voice" button.

  • You’ll have two options:

    • Analyze Text: Automatically define your brand voice based on existing text.

    • Custom Voice: Manually set your brand voice levels.

2. Define Your Brand Voice:

Option 1: Analyze Text for Brand Voice

  1. Paste your text into the provided field and click "Analyze."

  2. Frase will automatically detect your brand voice levels:

    • Formality: Adjust how formal or informal the tone of your content should be.

    • Politeness: Adjust how polite or direct the tone of your content should be.

    • Emotion: Adjust how emotional or neutral the tone of your content should be.

    • Assertiveness: Adjust how assertive or passive the tone of your content should be.

  3. Set a name, target audience, description, and preview the generation before you save.

Option 2: Create a Custom Voice

  • Manually adjust the voice settings (Formality, Assertiveness, Emotion, and Politeness) to fit your brand style.

3. Apply Your Brand Voice:

  • In any document, place your cursor and press the spacebar, or highlight existing text.

  • Select the brand voice you'd like to use from the right side of the in-line writer.

  • Your text will automatically adopt the selected voice style.